Media City Academy’s Head of School, Zenobia Simelane, recently appeared on SABC News Morning Live with Leanne Manas to discuss how artificial intelligence is shaping the future of film and storytelling in Africa.
Zenobia shared how AI is not a threat to creativity, but rather a tool that can empower African storytellers to tell their stories in new and innovative ways. From scriptwriting and animation to post-production and audience engagement, AI offers opportunities for efficiency, accessibility, and creativity.
She highlighted that Africa’s strength lies in its rich culture and untold stories, and AI can help bridge the gap between traditional storytelling and modern technology. By embracing these tools, African creators can produce world-class content that reflects authentic local voices while competing on a global stage.
Watch the full interview here:
